MANAGEMENT OF INTERNET MARKETING IN EDUCATION SYSTEM WITH BLOCK CHAIN TECHNOLOGIES
https://doi.org/10.35596/1729-7648-2020-18-2-30-36
Abstract
The purpose of this article is to analyze methods, approaches, technologies, and means of Internet marketing (IM), using both known and novel technologies: intelligent and blockchain ones. The objectives of the article are to analyze the problems in IM and identify the trends in ITS development in the digital economy using intelligent and block chain technologies, develop new structural solutions, including a portal to support educational activities in general, and plan and search for creative staff in particular. We have analyzed the application of technologies in marketing activities (MA) using cloud computing, determined features thereof and demonstrated some restrictions of MA on Internet. We have also developed the proposals for improving IM in an integrated environment (traditional network and cloud) using intelligent and block chain technologies. The use of intelligent technologies for processing marketing information allows improving the quality and level of return of marketing information systems. The use of block chain technologies will reduce negative subjective interventions and increase the reliability of storing marketing information. It is proposed to develop IM on the basis of a family of intelligent agents for the evolution of intelligent marketing information systems (IMIS). In the article one can see how block chain technology is applied in IM for controlling resources and marketing operations. A new concept for the development of IM and IIMS has been presented whereby the IMIS architecture in the education system is proposed. In addition, we have presented the structure of an intellectual portal based on multi-agent technology that combines the training of university and college graduates and consumers of young professionals in economic sectors.
About the Authors
U. A. Vishniakou
Belarusian State University of Informatics and Radioelectronics
Belarus
Belarus
Vishniakou Uladzimir Anatolievich, D.Sci., Professor, Professor of Infocommunication Department
220013, Republic of Belarus, Minsk, P. Brovka str., 6; tel. +375-17-293-85-19
D. A. Kachan
Belarusian State University of Informatics and Radioelectronics
Belarus
Belarus
Dmitry A. Kachan, PhD student of Infocommunication Department
Minsk
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Review
For citations:
Vishniakou U.A., Kachan D.A. MANAGEMENT OF INTERNET MARKETING IN EDUCATION SYSTEM WITH BLOCK CHAIN TECHNOLOGIES. Doklady BGUIR. 2020;18(2):30-36. (In Russ.) https://doi.org/10.35596/1729-7648-2020-18-2-30-36
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