Generative Design to Web Resources Taking Into Account the Influence of Color Solutions on the Perception of Content
https://doi.org/10.35596/1729-7648-2025-23-4-101-108
Abstract
The article presents the results of a study of the influence of color schemes on the perception of web resources within the visual part of the product (UI) and the overall perception and sensations of the user when interacting with the product (UX). The features of the construction and selection of the color scheme of the web resource are analyzed using the example of a bank, taking into account the user’s perception. Using Figma AI, a generative design of the resource was obtained, an analysis of the proposed color scheme of the site’s elements was carried out, and the shortcomings of the algorithmic approach to the selection of color solutions on the perception of content by users were identified.
About the Authors
E. S. Piskun
Belarusian State University of Informatics and Radioelectronics
Belarus
Belarus
Piskun Ekaterina Sergeevna, Cand. Sci. (Econ.), Associate Professor at the Department of Design Information and Compu ter Systems
220013, Minsk, P. Brovki St., 6
Tel.: +375 17 292-20-80
U. A. Maksimchuk
Belarusian State University of Informatics and Radioelectronics
Belarus
Belarus
Student, Belarusian State University of Informatics and Radioelectronics
Minsk
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Review
For citations:
Piskun E.S., Maksimchuk U.A. Generative Design to Web Resources Taking Into Account the Influence of Color Solutions on the Perception of Content. Doklady BGUIR. 2025;23(4):101-108. (In Russ.) https://doi.org/10.35596/1729-7648-2025-23-4-101-108
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